国产郁金香种球产业化及市场营销策略探析  

Discussion on Industrialization of Domestic Tulip Bulbs and Marketing Strategies

作　　者：屈连伟[1] 苏君伟[1] 赵展[1] 邢桂梅[1] 张艳秋[1] 

机构地区：[1]辽宁省农业科学院花卉研究所,辽宁沈阳110161

出　　处：《园艺与种苗》2016年第9期42-45,共4页Horticulture & Seed

基　　金：留学人员科技活动项目择优资助项目(201423);辽宁省自然科学基金面上资助项目(2015020792);辽宁省"百千万人才工程"资助项目(201536);沈阳市科技创新专项资金-国际科技合作专项资助项目(F15-178-6-00)

摘　　要：我国郁金香产业迅猛发展,已经成为农业供给侧结构性改革的重要组成部分。但我国应用的种球严重依赖国外进口,是郁金香产业可持续发展的瓶颈问题。大力发展国产郁金香种球产业化,增加国产种球的市场占有份额是当前郁金香产业发展的重要任务。指出加速种球繁育技术创新,重点扶持龙头企业(合作社),促进产业标准化、规模化、机械化发展,提出了用现代市场营销理念指导龙头企业产业化经营、实施名牌战略、灵活定价和合理处销等策略,为实现中国郁金香种球全面国产化提供参考。Tulip industry in China is developing rapidly and has become an important part of the supply-side reform. But the bulbs rely heavily on foreign imports which is the bottleneck problem of sustainable development of tulip industry. It is the important task for the current domestic tulip industry to develop the industrialization of tulip bulbs and to increase market shares. Strategies for accelerating the technology innovation of bulb propagation, key supporting leading enterprises （cooperatives）, promoting standardization, scale, mechanization of the bulbs industry, guiding leading enterprises with modern marketing concept, brand strategy, flexible pricing and reasonable promotion are given in this paper to provide reference for the comprehensive localization of tulip bulbs.

关 键 词：郁金香 种球繁育 标准化 产业化 品牌 

分 类 号：S682.263[农业科学—观赏园艺]