旅行社民族旅游主题产品的设计与营销——以湖南海外旅游有限公司为例  

The Design and Marketing of Ethnic Tourism Theme Products by Travel Agencies ——Taking Hunan Overseas Tourism Limited Company as an example

作　　者：刘纯[1] 海冰浪雨 

机构地区：[1]三峡大学民族学院,湖北宜昌443002 [2]曼切斯特大学环境教育发展学院

出　　处：《铜仁学院学报》2016年第6期166-169,共4页Journal of Tongren University

摘　　要：当下旅游消费呈现多元化和多样化态势,旅行社民族旅游主题产品也日趋丰富。旅行社作为游客与东道主的重要沟通桥梁之一,在民族旅游主题产品的设计上要注重游客的深度体验,在营销上要符合大众化的文化需求,才能更好地推进民族旅游的发展。Presently the tourism consumption takes on a diversified trend and ethnic tourism theme products oftravel agencies are becoming richer and richer. The travel agency, as an important bridge collecting travelers and hostcountries, should pay much attention to travelers’ in-depth experience in its products’ design and meet the masses’cultural demands in marketing. Only by means of this can the ethnic tourism development be promoted preferably.

关 键 词：旅行社 民族旅游主题产品 线路设计 产品营销 

分 类 号：F592.7[经济管理—旅游管理]