广义修辞学视域下的跨文化大众传播  

Trans-cultural Mass Communication under the Theory of Macroscopic Rhetoric

作　　者：钟晓文[1] 

机构地区：[1]福州大学外国语学院,福建福州350108

出　　处：《福建师范大学学报（哲学社会科学版）》2016年第4期25-31 167,167,共8页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：教育部2013年人文社科规划基金项目"西方认知中的‘中国形象’:<教务杂志>关键词之广义修辞学阐释"(项目批准号:13YJA751070);第53批中国博士后科学基金面上资助项目"‘中国形象’的西方建构:<教务杂志>广义修辞学阐释"(项目批准号:2013M531539)的阶段性成果

摘　　要：在广义修辞学理论视域下,跨文化大众传播中的信息挑选与组织、传播发送与传播接受都是一种具有明确目标对象与清晰话语目的的跨文化修辞行为;修辞主要从三个层面参与跨文化大众传播:传播话语的选择与建构、传播文本的文体选择与修辞建构、传播主体的精神建构。从传播话语的时域影响而言,跨文化传播亦因传播者的精心修辞而产生久远而广泛的意识形态影响,常成为传播接受者的异域文化认知及集体记忆的重要来源。From the perspective of the theory of Macroscopic Rhetoric,trans-cultural mass communication,including its selection and organization of message,the sending and receiving of communication,is a kind of rhetoric act with its clear target and utterance purpose. Rhetoric participates in trans-cultural mass communication mainly in three perspectives: choosing and rhetoric establishment of the utterance and text of communication,the spiritual establishment of communication subject. In terms of area and history,the transcultural mass communication has wide and long ideological effects due to its elaborate rhetoric,and become an important source of foreign cultural cognition and collective memory for communication receivers.

关 键 词：广义修辞学 跨文化大众传播 文化认知 

分 类 号：H05[语言文字—语言学]