网红经济下传统服装制造业的供销方式革新  

The Reform of Traditional Clothing Manufacturing Industry under Internet Celebrity Economy

作　　者：包晓洁 杨程程[1] 欧嘉莹 

机构地区：[1]南京邮电大学贝尔英才学院,江苏南京210023

出　　处：《物流工程与管理》2016年第12期151-152,102,共3页Logistics Engineering and Management

摘　　要：互联网时代的到来,催生了极具粉丝效应的"网红经济",以千亿级规模的流量变现形成新的商业模式,并且渗透到传统服装制造业的供应链环节,同时,网红电商新运营模式所激发的消费者个性化需求也对供应链提出了定制化要求,这倒逼着传统服装制造业变革和供应链不断优化,促使传统服装制造业进行供销方式的革新。文中对网红经济下传统服装制造业供销方式的革新进行了探究,在归纳其特点的基础上,对其面临的机遇与挑战进行分析。With the arrival of Internet age,the fans-oriented towards Internet celebrity economy arises. It forms a business model which brings a large quantity of flow into profit,and enters into the supply chain of traditional clothing manufacturing industry. Meanwhile,the new business model which motivates consumers' personalized demand also requires customized products,forcing the constant optimization of supply chain and the reform of traditional clothing manufacturing industry,especially in supply and marketing patterns. This text explores the reform of traditional clothing manufacturing industry under Internet celebrity economy. Basing on the conclusion of its features,this text analyses the opportunities and challenges it faces.

关 键 词：网红经济 服装制造业 供销方式 革新 

分 类 号：F252.21[经济管理—国民经济]