竞争环境下基于乘客分类的航空客运机票控制和动态定价综合模型  

Comprehensive Model of Inventory Control and Pricing for Airline Tickets with Passenger Segment in Competitive Markets

作　　者：李豪[1,2] 彭庆[1,2] LI Hao PENG Qing(College of Economics and Mangement, Chongqing Jiaotong University, Chongqing 400074, China Western China Transportation-Ec0nomy-Society Development Studies Center, Chongqing 400074, China)

机构地区：[1]重庆交通大学经济与管理学院,重庆400074 [2]西部交通与经济社会发展研究中心,重庆400074

出　　处：《数学的实践与认识》2016年第22期1-12,共12页Mathematics in Practice and Theory

基　　金：国家自然科学基金青年项目(71402012);重庆市教委自然科学基金(KJ130402);重庆市教委基础与前沿项目(cstc2013jcyjA0938);重庆市社会科学规划博士项目(2012BS42);重庆市研究生科研创新项目(CYS16188)

摘　　要：假定航空公司以提供折扣票的方式将乘客分为两类,并通过动态控制折扣票的销售和对普通票实行动态定价来最大化自身的期望收益.应用动态规划建立了竞争环境下两航空公司的折扣机票控制和普通机票动态定价综合模型,讨论了普通机票价格均衡的存在性,并给出航空公司基于已卖出的机票数量接受或拒绝乘客购买折扣票的阈值.最后,通过算例讨论了不同参数对均衡价格、阈值和期望收益的影响.This article assume both two of the airlines divides the passengers into two categories by offering discount tickets,and need to decide how to control the sales of discount tickets,how to implement dynamic pricing for ordinary tickets.We introduce a model which integrates pricing and capacity allocation in competitive markets using dynamic programming.We show the equilibrium price and discuss the relationship of the optimal price strategy for ordinary tickets.We also obtain the optimal allocation of seating which is achieved by the total number of selling units.Numerical experiments are presented to explore the effect of various parameters on the performance of optimal equilibrium price,threshold level and expected revenue.

关 键 词：竞争 乘客分类 动态定价 座位控制 

分 类 号：F560.5[经济管理—产业经济] F224