大消费背景下农产品包装转型设计探究  

STUDY ON TRANSFORMATION DESIGN OF AGRICULTURAL PACKAGING IN THE BACKGROUND OF LARGE CONSUMPTION

作　　者：王艳艳[1] 祁书艳[1] 

机构地区：[1]宁波大红鹰学院

出　　处：《设计》2016年第24期144-145,共2页Design

基　　金：教育部人文社会科学研究青年基金项目资助阶段成果12YJCZH168

摘　　要：分析现有农产品包装发展及设计问题,提出从展现农产品产品地域特性、包装设计亲和力、绿色健康价值体现思路入手,找准农产品独特的市场定位,传播地域文化,传递产品本身价值、传递原生态概念、传播创意环保理念、满足消费心理需求的设计策略,实现农产品包装转型设计。By analysis of the existing problems in the development and design of agricultural products packaging, the article proposes the ides of showing the regional characteristics of agricultural products and packaging design affinity and reflecting green health value to identify the unique market positioning and spread the regional culture, to reflect the value of agricultural products, spread ideas of environmental protection, satisfy consumer demand and achieve the transformation of agricultural product packaging design.

关 键 词：农产品包装 转型设计 绿色生态 

分 类 号：TB482[一般工业技术—包装工程]