新媒体时代网络视频节目主持人的角色与语用共变  

Role and Pragmatic Covariation of Network Video Presenters in the New Media Era

作　　者：裴哲[1] 

机构地区：[1]北华大学文学院

出　　处：《北华大学学报（社会科学版）》2016年第5期16-19,共4页Journal of Beihua University(Social Sciences)

基　　金：教育部语用司项目"新媒体背景下语言文字规范化问题研究"(2015YW01)的阶段性研究成果

摘　　要：作为大众传播活动"界面人物"的节目主持人在新媒体时代语境中活跃在多介质、多渠道的传播平台上,其群体构成、话语角色、传播方式既有广播电视节目主持人的基本特征,也有传统媒体与新媒体的互动中形成的创新与突破。其中,伴随网站原创视频节目的发展,网络视频节目主持人对受众的吸引力和影响力与日俱增,其言语行为在大众传播活动中呈现出与新媒体语境的语用共变。网络视频节目主持人语用与新媒体时代的共变,是主持传播中传播主体的变化,也是语用观念的转变,网络视频节目主持人把握语言传播行为的关键是要有自觉意识和引导意识。Presenter,as the ＂interface figure＂of mass communication activity,is active in multi-medium and multi-channel transmission platforms in the context of the new media era. The group composition,discourse role and mode of transmission are the basic characteristics of radio and television presenters,as well as the innovation and breakthrough that formed in the interaction of traditional media and new media.With the development of the original video programs of websites,network video presenters are showing more audience appeal and influence,and their speech act presents the pragmatic covariation with new media context in mass communication activity.The pragmatic covariation of network video presenters with the new media era is the change of the communication subject and the pragmatic concept.For the network video presenters,the key to grasping language communication behavior is self-awareness and guiding ideology.

关 键 词：新媒体 网络主持人 角色 语言传播 

分 类 号：H109.4[语言文字—汉语]