数字时代“互联网+出版”的五大发展趋势  

Five Development Trends of "Internet plus Publishing" in Digital Times

作　　者：孙晓翠[1,2] 

机构地区：[1]武汉大学信息管理学院,湖北武汉430000 [2]江苏睿泰数字产业园睿泰研究院,江苏镇江212000

出　　处：《淮阴师范学院学报（哲学社会科学版）》2016年第6期835-838,840,共4页Journal of Huaiyin Teachers College(Social Sciences Edition)

摘　　要：信息化和网络化的深入发展,"互联网+"的思维模式已经深入人心,给传统的出版业带来巨大的影响。当前,"互联网+出版"呈现为五个发展方向:互联网+传统出版,形成出版经济竞争新态势;互联网+技术,开发了出版电商应用新领域;互联网+读者,获取智力资本新红利;互联网+金融,奠定出版网销新动力;互联网+∞,实现跨界出版泛融合。With the development of information and internet, thinking patterns of ＂internet plus＂ gain more and more popularity which has a significant effect on traditional publishing. At present, ＂internet plus publishing＂ presents five developing directions.Firstly, internet plus traditional publishing forms a new trend of economic competition on the publishing. Secondly, internet plus technology develops a new field of the application of electric publishing company. Thirdly, internet plus readers can get the new dividend of intellectual capital. Fourthly, internet plus finance bring power to publishing sales on net. Fifthly, internet plus anything can realize the fusion of cross-boundary publishing.

关 键 词：互联网+出版 发展趋势 方向 

分 类 号：G230.7-F[文化科学]