旅游厕所服务质量模糊综合评价模型及实证分析  

Empirical Analysis and Fuzzy Comprehensive Evaluation Model for Tourism Toilet Service Quality

作　　者：方世敏[1] 刘娟[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《湖南工业大学学报（社会科学版）》2016年第5期34-41,共8页Journal of Hunan University of Technology(Social Science Edition)

基　　金：湖南省社科基金项目"环长株潭城市群新型城镇化对旅游业发展奖励机制与对策研究"(15YBA341);湘潭大学2015年研究生暑期社会调研项目"长沙城区旅游厕所服务体系调查研究"

摘　　要："旅游厕所革命"提出来之后,旅游厕所成为关注的热门话题。构建科学合理的评价模型是评价旅游厕所服务质量的关键。运用层次分析法、结合模糊综合评价方法的思想,使用Matlab数学计算工具,在建立旅游厕所服务质量评价指标体系的基础上构建旅游厕所服务质量模糊综合评价模型,并用该模型对长沙城区旅游厕所进行实证分析,得出旅游厕所在数量、布局、设备、环境等建设和管理方面需要优化的结论:数量要充足、比例要适当、布局要合理、设备要完善、环境要干净无异味、坚持建管结合,以管为主等。In view of ＂Tourism Toilet Revolution＂ mentioning, tourism toilet became the hot topic of attention. Building a scientific and reasonable evaluation model is the key to evaluate the quality of the tourism toilet serv- ice. By using the analytic hierarchy process （AHP）, integrating the thought of fuzzy comprehensive evaluation method, it constructed tourism toilet service quality fuzzy comprehensive evaluation system on the basis of setting up tourism toilet service quality evaluation index system by Matlab mathematical calculation tool; as well as this model makes an empirical analysis of in tourism toilet Changsha city. It concluded that tourism toilets in the as- pects of number, layout, equipment, environment construction, and management need to optimize the conclusion as follows： the number must be properly enough, the proportion need to appropriate, layout should be reasonable, the equipment should be improved, the environment should be clean and free from smells, adhere to the combina- tion of construction and management which is given priority to.

关 键 词：旅游厕所 服务质量 模糊综合评价 

分 类 号：F590.6[经济管理—旅游管理]