谈如何通过品牌加强策略提高惠明茶品牌力  

Improving brand power of Huiming Tea by strengthening brand strategy

作　　者：李永青[1] 林敏莉[1] 

机构地区：[1]浙江省景宁畲族自治县农业局,浙江景宁323500

出　　处：《茶叶》2016年第4期199-201,共3页Journal of Tea

基　　金：景宁畲族自治县二轮特扶项目农产品品牌建设及营销

摘　　要：惠明茶产业是景宁县农业主导产业,惠明茶是县里的传统产品,有着上百年的历史,面对目前市场竞争,本文就如何通过实施品牌加强战略,达到进一步提高金奖惠明品牌力谈几点思考。Huiming tea industry is a leading agricultural industry in Jingming County.Huiming tea is a traditional product with a history of hundred years,and now it faces with strong market competition.How to improving brand power of golden medal Huiming Tea with by strengthening brand strategy was discussed in the present paper.

关 键 词：品牌加强 品牌力 惠明茶 

分 类 号：F323.5[经济管理—产业经济]