基于财务报表的并购分析——以浙报传媒为例  

作　　者：洪小萍[1] 

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650500

出　　处：《对外经贸》2016年第11期155-156,共2页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：随着国家对文化产业重视程度的不断提高以及互联网的快速发展,文化传媒为了适应时代发展潮流,开始借助并购来实现内部资源重新整合。以浙报传媒为例,利用财务报表当中重要会计指标的内在关系,分析了企业在并购前后在财务方面发生的反应,进而对并购案例进行归纳总结。With the state＇s increasing emphasis on the cultural industry and the rapid development of internet, culture media began to achieve internal resources integration through mergers and acquisitions in order to adapt to era development trend. This paper take Zhejiang newspaper media for example, uses the internal relations among the important indicators of financial statements, analyzes the reactions in the financial aspect of the enterprise before and after merger and acquisition , then summarizes the merger cases.

关 键 词：并购分析 财务报表 文化传媒 

分 类 号：F253.7[经济管理—国民经济]