惩罚机制对网络谣言识别行为的影响研究  

Impact of Sanction Mechanism on Behavioral Intention to Identify Internet Rumor

作　　者：张会平[1] 郭昕昊 汤志伟[1] 

机构地区：[1]电子科技大学政治与公共管理学院,成都611731

出　　处：《情报杂志》2016年第12期47-51,5,共6页Journal of Intelligence

基　　金：国家社会科学青年基金项目"协作知识建构视角下虚拟社会管理创新研究"(编号:12CGL089)

摘　　要：[目的/意义]通过一定惩罚机制促使网民主动识别谣言,能够有效抑制网络谣言传播。[方法/过程]运用计划行为理论和威慑理论,构建惩罚机制影响网络谣言识别行为的结构方程模型,并且基于265份有效问卷进行实证分析。[结果/结论]研究发现,惩罚机制确实可以对网民的网络谣言识别行为产生一定影响,但是促使网民主动识别谣言,仅有惩罚机制是不够的,还需要通过加强宣传教育改变网民的态度,通过改善信息沟通机制降低识别网络谣言的难度。[ Purpose/Significance] Prompting netizens to proactively identify rumors through certain sanction mechanism, can effectively restrain the spread of lnternet rumors. [ Method/Proems,s] This study builds a structural equation model of impact of sanction mechanism on behavioral intention to identify Internet rumor based on the Theory of Planned Behavior and Deterrence Theory. And an empirical study using 265 respondents has been conducted. [ Result/Conclusion] The results indicate that the sanction mechanism can influence netizens＂ behavioral intention to identify Intemet rumor. However, the sanction mechanism is not enough. It also needs to change netizens＂ attitudes by enhancing publicity and education, and reduce the difficulty of identifying Intemet minors by improving information dissemination.

关 键 词：网络谣言 识别行为 计划行为理论 威慑理论 

分 类 号：G203[文化科学—传播学]