基于大数据的旅游企业融合创新研究  

Integration and Innovation of Tourism Enterprises based on Big Data

作　　者：陈国宏[1] 索柏民[1] 

机构地区：[1]沈阳师范大学管理学院,辽宁沈阳110034

出　　处：《沈阳师范大学学报（社会科学版）》2016年第6期81-84,共4页Journal of Shenyang Normal University(Social Science Edition)

基　　金：辽宁经济社会发展立项课题(2017LsLktjd-060)

摘　　要：大数据影响着旅游企业产品和服务方面的融合创新,特别是在融合创新成为企业竞争优势来源的今天,旅游企业迫切需要具有启发性和导向性的研究成果。大数据时代旅游企业融合创新的影响因素主要有:旅游企业的大数据挖掘分析、旅游企业的发展战略、旅游企业的融合创新资源与能力。旅游企业应以大数据为依托,构建旅游大数据分析体系、注重大数据的整合与估值、探索旅游企业内涵和外延新模式。Big data affects the integration of innovative products and services of tourist enterprises. Tourism enterprises are in urgent need of integration innovation as it becomes the source of competitive advantage. In the era of big data, integration innovation in tourist enterprise can impacted from several factors： large data mining analysis,strategy of tourist development, integration of innovative resources and capabilities, etc. Tourism enterprises should leverage big data to build a large data analysis system, focusing on integration of large data and valuation and exploring internal and external models of tourism enterprises.

关 键 词：大数据 旅游企业 融合创新 

分 类 号：F592.6[经济管理—旅游管理]