微信“晒客”行为及其自我认知研究  

The Behavior and Self-cognition of Wechat's Sharers

作　　者：靖鸣[1] 方芳[1] 袁志红[2] 

机构地区：[1]南京师范大学新闻与传播学院,江苏南京210097 [2]河池学院文学与传媒学院,广西宜州546300

出　　处：《武汉大学学报（人文科学版）》2016年第6期115-124,共10页Wuhan University Journal (Humanity Sciences)

基　　金：国家社会科学基金一般项目(15BXW055)

摘　　要：微信"晒客"是借助私密通信工具在朋友圈参与、分享、体验和互动的一种社会交往主体。他通过晒自己的日常生活来展现自我,一方面维护人际关系,另一方面建构个人记忆和身份认知。微信晒客群体主要是具有大学文化程度的19至35岁间企事业、机关单位的普通员工,所晒内容大多是与自己直接相关的日常生活、心灵鸡汤和娱乐信息,反映了年轻人对自我和社会的认知。晒客所呈现的内容与公共生活相关的不多,分享创造性的东西也不多;男性偏重宣泄,女性偏重展现;年龄越大越喜欢呈现非日志类内容。Wechat’share is a kind of social behavior by means of private communication tools in the circle of friends,sharing,participation and interactive experience.Sharer show themselves in cyber space by share their daily lives.It maintains interpersonal relationships,on the other hand,constructing personal memory and social identity.Mainly Wechat’share group is education level of college.They are general staff of organs,between 19 to 35years.The most content of share is directly related to their daily life,and soul soup,entertainmentinformation.Itreflectsyoung people perceiving themselves and society.Sharer’s content is rarely related to public sphereorcreation.theappearance of share in the Wechat is big difference between the man and the woman,the men are prefer to discharge themselves but women prefer to show themselves to others;the order of share in the Wechat,the more like to show the non-log.

关 键 词：微信 晒客 自我认知 移动社交媒体 

分 类 号：C913.3[经济管理]