广州市城市绿道旅游景观意象研究  

Exploring Tourism Landscape Image of Urban Greenway in Guangzhou

作　　者：闫东升[1,2,3] 朱战强[1] 黄存忠 

机构地区：[1]中山大学地理科学与规划学院综合地理信息研究中心,广东广州510275 [2]南京大学经济学院,江苏南京210093 [3]中国科学院南京地理与湖泊研究所,江苏南京210008 [4]中山市城乡规划编研指导中心,广东中山528400

出　　处：《旅游学刊》2016年第12期85-95,共11页Tourism Tribune

基　　金：国家自然科学基金项目"社会公平视角下的城市绿色开放空间重构:评价;机理和调控"(41401166);国家自然科学基金优秀青年项目"城市时空行为与交通"(41522104);广东省自然科学基金"基于Huff模型的绿道网络吸引力及可达性研究--以广州市海珠区为例"(S2012010009543);中央高校基本科研业务费专项资金"广州市城市绿道使用时空规律及影响因素研究"(15lgpy40);中央高校基本科研业务费专项资金"基于时空大数据的个人活动与交通需求预测与模拟"(15lgjc24)资助~~

摘　　要：广州市作为我国重要的旅游城市,近年来旅游业发展较快,但观光旅游对城市旅游发展的贡献有所下降。近年来,针对观光旅游资源相对欠缺的现象,广州市致力于打造更多优质观光旅游资源。作为国内较早开始绿道建设的城市,广州市绿道建设较为完善,大力发展绿道旅游这一新兴的旅游形式对提升城市观光旅游发展具有重要作用。旅游目的地意象对研究旅游者行为及旅游资源的开发具有重要作用,文章基于旅游目的地意象的理论与研究方法,通过分析旅游者对广州市绿道的景观意象特征,进而探讨广州市绿道建设与旅游开发状况。对广州市绿道旅游者问卷调查获取相关数据,并将广州市绿道旅游景观意象分为自然环境、基础设施及人文要素3类,分析旅游者的绿道意象特征,结果表明:(1)旅游者对城市绿道旅游整体评价较高,体现在正面词汇较为集中,负面意象相对较少;(2)绿道旅游景观意象词汇分散,尚未形成一个比较认可的"公众意象";(3)相比于高频词汇,低频词汇更加关注绿道建设的细节,这些针对性较强、指向明确的意象词汇对旅游目的地建设具有更加重要的意义。Tourism in Guangzhou, one of the excellent tourism cities in China, has undergone a rapid development over recent years. However, unlike the flourishing of business tourism in Guangzhou, development of sightseeing tourism is relatively slow, and its contribution to the tourism sector is in fact decreasing. In order to promote urban sightseeing tourism, Guangzhou is committed to learning from western countries for their experience in providing high-quality public open space （tourism resources）. The construction of a greenway network across Guangzhou is thus being used as a new way to meet tourists＇ needs. So far, few studies have been done on greenway tourism. Hence, our research focuses on the destination image of Guangzhou greenway tourism. Taking a typical urban greenway as an example, the objective of this study is to explore tourism landscape image of urban greenway in Guangzhou. Based on a review of domestic and foreign literature on urban greenways tourism and tourism destination image, we find that tourism destination image plays an important role in： （1） image positioning of a city＇ s greenways tourism, quality promotion of urban greenways tourism and enhancement of competitiveness; and （2） better understanding urban greenway tourist behavior so as to formulate targeted greenway tourism resources development strategies to attract tourists. Based on relevant theories and methods of tourism destination image, we obtained data through distributing questionnaires and investigating greenway travelling patterns in Guangzhou to analyze the image characteristics of greenway tourism. A methodology of low-frequency vocabularies was used to reveal more details on the greenway tourism landscape image. The results show that： （1） tourists generally hold very positive views on greenway tourism construction, with more positive vocabularies recorded than negative ones; （2） the vocabularies of greenway tourism destination image are quite diffused, which have not formed a public image for greenwa

关 键 词：绿道 绿道旅游 景观意象 广州市 

分 类 号：F592.7[经济管理—旅游管理]