农户选择新旧农产品交易模式的因素分析——以沾化冬枣为例  

Analysis of the Factors Which Affect the Farmers' Choices of the Agricultural Products Trading Patterns:In the Case of Zhanhua Jujube

作　　者：张帆[1] 李豪豪 吴越[1] 李军[1] 

机构地区：[1]中国农业大学烟台研究院,山东烟台264000

出　　处：《天津农业科学》2016年第12期111-115,共5页Tianjin Agricultural Sciences

摘　　要：本研究基于所调研的50户冬枣种植户的实际情况以及文献资料,以交易成本理论为切入点,从家庭特征变量、信息成本、谈判成本、执行成本4个方面选择了15个变量,利用Logistic模型,分析并得出结论:农户种植户选择新旧交易模式时的主要影响因素为学历、劳动力数量、能否掌握网上销售技术、交通状况以及中间商提供的价格信息是否合理。同时,针对研究结论提出了针对农民进行相关知识培训、改善交通状况以及普及推广新销售模式的建议来帮助农户选择交易模式。We adopt the transaction cost theory as our entry point. Based on the data collecting from the 50 farmers who cultivate jujube, we use Logistic model to get a conclusion via 15 variables from four aspects which are family feature, information costs, negotiation costs and implementation costs. The main factors that affect the farmers trading patterns are educational background, the amount of labor force, whether they can use electronic selling technology, traffic condition and the prices brokers give. About the conclusion,we will propose the specialist knowledge training, traffic improving and extending the new selling mode in order to help them make a better choice.

关 键 词：农产品交易模式 沾化冬枣 交易成本理论 LOGISTIC模型 

分 类 号：F304.3[经济管理—产业经济]