考虑企业社会责任的物流服务供应链定价与协调  

Coordination and price strategy for logistics service supply chains to perform corporate social responsibilities

作　　者：段华薇[1,2] 严余松[1] 张亚东[3] 

机构地区：[1]西南交通大学交通运输与物流学院,成都610039 [2]西华大学建设与管理工程学院,成都610039 [3]西南交通大学信息科学与技术学院,成都610031

出　　处：《控制与决策》2016年第12期2287-2292,共6页Control and Decision

基　　金：四川省教育厅科研项目(14ZB0451)

摘　　要：为了分析承担社会责任对物流服务供应链定价决策的影响,考虑企业社会责任,分别构建集中和分散决策下的定价博弈模型,求得供应链最优定价策略和双方所承担的企业社会责任成本.对比发现,分散决策下供应链存在效率损失,进而基于收益共享契约对其进行协调.研究表明,考虑企业社会责任和集中决策时,物流服务供应链总利润更大,且双方利润都与其社会责任效用因子正相关,收益共享契约能有效地对物流服务供应链进行协调.最后通过算例验证了结论的正确性.To analyze the impact of perform corporate social responsibilities on the coordination and price strategy for the logistics service supply chain（LSSC）, pricing game models under the centralized decision making mode and the decentralized decision making mode are established, and the optimal price strategy and the cost of corporate social responsibilities are obtained. It is found that the decentralized LSSC is inefficient, therefore the revenue sharing mechanisms are proposed.Study results show that, logistics service supply chains to perform corporate social responsibilities can gain more profits, and revenue-sharing contracts can maximize the supply chain efficiency. Finally, numerical examples verify the correctness of the conclusion.

关 键 词：物流服务供应链 企业社会责任 定价策略 协调 

分 类 号：U-9[交通运输工程]