我国燕麦片产业的发展历程与战略  

Development Progress and Stategy of Oatmeal Industry in China

作　　者：杨晓虹[1] 杨才[1] 张新军[1] 周海涛[1] 李天亮[1] 刘文婷[1] 

机构地区：[1]河北省农林科学院张家口分院,河北张家口075000

出　　处：《农产品加工（下）》2016年第11期68-70,共3页Farm Products Processing

基　　金：国家燕麦荞麦现代化农业产业技术体系项目(CARS-08-15-4);河北省科技计划项目(14396304D/16227508D);科技部国际合作专项(2015DFA30520)

摘　　要：根据我国燕麦片产业不同时期的发展特点,将我国燕麦片产业的发展历程划分为4个阶段,即产区农家自产自用阶段、商业化初始尝试阶段、作为功能保健食品的兴起阶段和消费市场启动后的快速发展阶段。通过指出我国燕麦片产业现在存在的三大主要问题,提出了燕麦片起源于我国及发展于欧洲、美洲、澳洲的观点和依据,为制定我国燕麦片产业今后的发展战略提供参考。According to the oatmeal development characteristic,divides the oatmeal development progress into 4 stages：self consumption in production area stage, commercialization trial stage, rising stage as functional health care food and consumption market start and fast development stage. Three main problems of oatmeal in China are pointed out, and puts forward the view and basis of oatmeal is oraginated from China, developed in Europe, American and Auatrilia. Inorder to provide the reference for the fature development strategy of China’s cereal indnstry.

关 键 词：燕麦片 产业 发展历程 战略 

分 类 号：F326.12[经济管理—产业经济]