民俗节庆中的游客参与约束与满意度研究——以黎族苗族“三月三”节为例  

On Participation Constraint Factors on Tourists and Satisfaction of Tourists in Folklore Celebrations

作　　者：何彪[1] 沙璐[1] 

机构地区：[1]海南大学旅游学院,海南海口570228

出　　处：《乌鲁木齐职业大学学报》2016年第4期55-59,共5页Journal of Urumqi Vocational University

基　　金：国家自然科学基金项目酒店服务供应链中的收益管理与合作契约优化研究(71161008);海南省自然科学基金项目信息诱导;选择变更与游客服务满意度调控研究(714267)

摘　　要：民俗节庆是民俗文化传承的重要载体,近年来,民俗节庆旅游发展迅速,局部地区甚至渐渐发展成为旅游热点。为提高民俗节庆活动中的游客参与体验,有必要对游客的参与约束因素进行研究。文章从内部约束和外部约束两个方面来探究影响游客参与民俗节庆的约束因素,选取海南省黎族苗族"三月三"为研究个案,首先通过深度访谈游客调整变量,再通过问卷调查验证变量,进行调研样本数据的描述性分析、信度分析、因子分析和相关分析。研究发现,约束游客参与民俗节庆的主要因素为住宿、交通、可支配收入、民俗节庆活动创新性,外部约束与满意度之间的相关性最强,只有减少外部因素对游客的制约,才能提高游客参与的满意度。The participation in folklore celebrations by tourists are becoming hotter in tourism activities recently. The paper takes the folklore of “March 3rd Festival” in Hainan province as a case and applies questionnaire and talks to investigate the participation constraint factors on tourists and the tourists, satisfaction degrees with their participation in the folklore celebrations. Data shows that the constraint factors on tourists to participate in the folklore celebrations are accommodation, transportation, disposable personal income, and the novelty of the folklore celebrations, which have a strong relevance with the tourists5 satisfaction with their participation. The paper argues that only by reducing the constraint factors can we improve the tourists＇ satisfaction.

关 键 词：民俗节庆 参与约束 因子分析 相关分析 

分 类 号：F590[经济管理—旅游管理]