传统色彩融入本土女装设计的路径研究  

Study on the path of traditional color blended in local women's clothing design

作　　者：刘姣姣[1,2] 梁惠娥[1] 

机构地区：[1]江南大学江苏省非物质文化遗产研究基地,江苏无锡214122 [2]无锡职业技术学院艺术与设计学院,江苏无锡214121

出　　处：《丝绸》2016年第12期54-59,共6页Journal of Silk

基　　金：国家社会科学基金项目(12BMZ049);江南大学社会科学项目(Z2014103000315)

摘　　要：色彩之于服装是最具外显性的元素,也是影响消费者对服装感官判断的第一要素,在服饰品牌销售中发挥的作用日益显著。随着西方色彩观念的介入,当下本土女装设计片面追逐西方主导的流行色体系,传统色彩的认知和应用日渐式微。近年来,立足传统审美的本土女装品牌逐渐兴起,运用中国传统色彩的服饰赢得了国内消费者的青睐。文章通过三个本土女装品牌的传统色彩具体应用分析,探讨了从工艺、文化、技术方面应用传统色彩的设计路径,为本土品牌传统色彩设计提供审美上的帮助,以期更好地传承中国传统色彩文化。For clothing,the color is the most dominant element and also the first element influencing consumers＇ sensory judgment of clothing. The color plays an increasingly significance role in clothing brand marketing. With western idea of color gets involved,local women＇s clothing design blindly pursues western-dominated ＂Fashion colors＂system. As a result,the recognition and application of traditional colors have been reduced. In recent years,local women＇s clothing brands based on traditional aesthetics have risen gradually,and the clothing which adopts Chinese traditional colors has been favored by Chinese consumers. This paper analyzes specific application of traditional colors of three local women＇s clothing brands,and discusses the design path of traditional colors application from technology,culture and process and provides aesthetic help for traditional color design of local brands,in the hope of better inheriting Chinese traditional color culture.

关 键 词：传统色彩 本土女装 民族化 时尚 设计路径 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]