“读题时代”网络新闻标题的失范与规范  

Anomie and Standard of Online News Headlines in "Reading Title Era"

作　　者：张金桐[1] 曹素贞[1] 

机构地区：[1]河北经贸大学人文学院,河北石家庄050061

出　　处：《河北经贸大学学报（综合版）》2016年第4期5-9,共5页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：随着"读题时代"的到来,网络新闻标题逐渐演变为读者选择与浏览信息的依据,甚至是获取新闻信息的主要来源,但是因为竞争激烈,部分商业门户网站出现了新闻标题失范问题。通过对网络新闻标题的失范现象进行综合分析可知,规范新闻标题、实现网络新闻有效传播的途径是健全和完善网络新闻政策法规,大力提高新闻从业人员的媒介素养,加强网络媒体新闻行业自律,完善公众对媒体的监督机制,加强高校新闻传播学学科的人才培养。With the arrival of the ＂Reading Title Era＂,online news headlines gradually evolve into the basic reference for readers to choose and browse information,even turn into the main source of getting information. However,because of the fierce competition,the anomie of news headlines occurs in some commercial web portals. This paper analyzes the anomie of online news headlines from a comprehensive perspective. It also points out some ways to standardize online news headlines and achieve effective dissemination of online news---toimprove thepolicies and regulations on online news,to improve the media literacy of journalists,to strengthen the self-discipline of online news media,to improve the supervision mechanism of the public media and to strengthen the cultivation of talents of journalism and communication in universities etc.

关 键 词：网络新闻标题 失范 规范 “读题时代” 信息超载 媒体公信力 

分 类 号：G216.2[文化科学—新闻学]