社交网络环境下高校图书馆阅读推广的趋势及策略研究  

Research on the Trend and Strategy of University Library Reading Promotion under Social Network Environment

作　　者：吴惠茹[1] 

机构地区：[1]东莞职业技术学院图书馆,广东东莞523808

出　　处：《图书馆建设》2016年第12期71-76,共6页Library Development

基　　金：2015年广东省图书馆科研课题"基于社交网络的高校图书馆阅读推广实践与研究"的成果之一;项目编号:GDTK1509

摘　　要：社交网络环境下,借力社交网络开展阅读推广是高校图书馆阅读推广的大趋势,并且具有以微见著、注重互动、两线融合的特点。高校图书馆借力社交网络开展阅读推广的具体措施为:因馆制宜,科学构建服务平台;多举措营销,聚合社交网络用户;立足需求,拓展平台的阅读服务功能;注重实效,采用多元化阅读推广模式。其保障机制包括阅读推广团队、效果评估机制、员工激励制度。It is a general trend in university library reading promotion to carry out reading promotion ieveraging social network, and features in micro content, interaction and combining online and offline services. The specific measures are as follows： building a service platform scientifically according to local conditions, marketing with a variety of measures and aggregating social network users, expanding reading service function of the platform based on demand, and focusing on practical results and adopting diversified reading promotion modes. Its security mechanism includes a reading promotion team, effect evaluation mechanism and staff incentive system.

关 键 词：社交网络 大学生 高校图书馆 阅读推广 

分 类 号：G252[文化科学—图书馆学]