Discussion on ＂hunger marketing＂ mode in Internet age based on consumer satisfaction --Take Xiaomi as an example  

作　　者：FENG Yu 

机构地区：[1]Shanghai University of Engineering Science. 201620

出　　处：《International English Education Research》2016年第7期30-32,共3页国际英语教育研究（英文版）

摘　　要：Recently, with people＇s lives have been continuously improved, the purchasing power of consumers is increasing ）,ear by year and China＇s market is becoming more and more mature. In this case. consumers have more options for the purchase of mobile phones. Hunger Marketing model is now facing a severe test in the lnternet era. This paper will analyze and prove it from the perspective of customer satisfaction. As the representative of Hunger Marketing, Xiaomi is facing many other new rivals. If something should be done for keeping Xiaomi still among the best in the new era of mobile phone market, it should be enhancing brand value and product process, improving core competence and sincerity rather than Hunger Marketing model.

关 键 词：Hunger Marketing： Intemet era Customer satisfaction 

分 类 号：F2[经济管理—国民经济]