基于“银发经济”的电力企业营业厅转型创新服务探讨  

Discuss on the Business Hall Transformation and Innovative Services in Power Enterprise based on Silver Economy

作　　者：高曦莹[1] 叶宁 李广翱[1] 关艳[1] 

机构地区：[1]国网辽宁省电力有限公司电力科学研究院,沈阳110000 [2]沈阳兰宇安仪自动化有限公司,沈阳110000

出　　处：《农业科技与装备》2016年第8期85-86,90,共3页Agricultural Science & Technology and Equipment

摘　　要：随着电力体制改革的深入,现有电力企业营业厅面临售电侧竞争加剧、业务萎缩困境,同时老年一族的购买力随着养老金上调而显著提升。为此,提出对现有电力企业营业厅进行转型,成为兼具业务办理和体验购物的综合营业场所,加之电话预约、一对一服务等多项措施,为现有电力企业营业厅生存发展探索一条新路。With the deepening reform of electric power system, many existing business halls have been faced with intensifying competi- tion in retail side and the dilemma of business shrinking, meanwhile, old people have great purchasing power with the pensions raised. Therefore this article put forward that existing business halls should be turned into integrated business place both with business handling and experience shopping. By adding telephone appointment and one-to-one service, it will explore a new way for the existing business hall.

关 键 词：电力企业营业厅 转型 电话预约 一对一服务 体验店 

分 类 号：F426.61[经济管理—产业经济] F274