科普期刊微信公众号的特色与提升  

Characteristics and promotion of popular science periodicals' WeChat public number

作　　者：谢征[1] 

机构地区：[1]湖南理工学院新闻传播学院,湖南岳阳414006

出　　处：《编辑学报》2016年第6期581-583,共3页Acta Editologica

基　　金：湖南省教育厅优秀青年项目(15B105)

摘　　要：科普期刊微信公众号的开办呈现出不同状况,表现出延伸型传播、互动型传播、平台型传播、社群化传播等特点。提升科普期刊公众号应注意服务于办刊而不局限于办刊,形成整体和谐各自定位的传播群落,把形成高质量的社群作为努力方向。The launch of the WeChat public number of popular science periodicals presents different conditions, showing the characteristics of extended communication, interactive communication, platform based communication, social communication and so on. Promotion of popular science periodicals＇ WeChat public number should pay attention to service in the journal, but not limited to the paper version; form a whole harmonious but different positioning communication group; Strive to form a high quality community.

关 键 词：科普期刊 微信公众号 特色 提升 

分 类 号：G237.5[文化科学]