一个海丝渔村保护开发的营销学思考——以泉州蟳埔村为例  

Think about a Hester fishing village protection and development of marketing Quanzhou xunpu village as an example

作　　者：洪文生[1] 

机构地区：[1]中共福建省委党校,福建福州350025

出　　处：《昆明民族干部学院学报》2016年第8期89-92,共4页Journal of Kunming National Cadres Academy

摘　　要：坐落于泉州晋江入海口的渔村…蜉埔村有着独特的民俗文化和海丝遗迹。随着城市化建设。其民风民俗面临着消失的危机，如何走出保护中的流逝困境，需要换一个新的思维和视角。从营销学地方营销的视角考察蟳埔村的开发保护，要把蟳埔村当成一个产品，在公共部门与民间机构取得共识的基础上，提出蟳埔村的远景，并从蟳埔村的正面形象、自然吸引物、基础设施和人员推销四个方面着手，强化蟳埔村适应变化的市场和外界环境、抓住机会、保持活力的能力。Quanzhou is located in the mouth of Jinjiang fishing village - xunpu village has a unique folk culture and the sea Silk relics. Along with the development of city construction, the folk customs is facing a crisis of disappearing, how to get out of the dilemma of the protection of the passage, the need for a new way of thinking and perspective. From the protection and development of marketing local marketing from the perspective of xunpu village, the village of xunpu as a product, based on the public sector and private sector consensus, proposed xunpu village vision, and from xunpu village positive image, natural attractions, infrastructure and personnel to sell four aspects of strengthening xunpu village to adapt to the changing market and external environment, seize the opportunity and maintain the vitality of the ability.

关 键 词：蟳埔村 民俗 地方营销 

分 类 号：F713.3[经济管理—产业经济]