高等医学院校图书馆智力支持“微健康”信息传播的新作为  

New Methods for Library from Higher Medical University in Providing Intelligence Support for the Dissemination of Micro-Health Information

作　　者：赖秋华 潘华峰[1] 张正[2] 曾召[2] 叶晓宪 

机构地区：[1]广州中医药大学经济与管理学院,广东广州510006 [2]广州中医药大学图书馆,广东广州510006

出　　处：《中国社会医学杂志》2016年第6期523-525,共3页Chinese Journal of Social Medicine

基　　金：四川医事卫生法治研究中心项目(YF15-Y09);<广州大典>与广州历史文化研究立项课题项目(2014GZY11)

摘　　要：微信、微博、微视频等新媒体技术的发展为健康信息的传播提供新手段的同时,网络的虚假健康信息泛滥成灾。在"互联网+医学科普"的科学健康传播理念下,医学高校图书馆可以发挥强大的医学知识智力优势,依托微信公众账号建立权威的"微健康"信息发布平台,提供健康资讯推介、健康咨询个性化服务、馆藏图书借阅服务、深度学习辅助服务等的一站式服务功能,承担起为社会公众提供权威、优质、高效网络医药信息服务的职责和义务。While the development of new media technologies like WeChat,MicroBlog and MicroVideo are providing new methods for the dissemination of health information,false health information also prevails on the internet.Under the concept of scientific publication marked as＂internet plus popularization of medicine＂,libraries from the medical university can utilize their advantage in medical knowledge and establish authorized platform of microhealth information based on public account in WeChat.This platform would enable the libraries to provide personalized service in terms of health news and consultation,books borrowing,and additional service for in-depth learning in a manner of one-stop service.Then the libraries would shoulder the responsibility and obligation of providing authorized,premium and high-efficient on-line health information

关 键 词：医学图书馆 微健康 社会健康服务 微信 

分 类 号：G258.6[文化科学—图书馆学] R193.3[医药卫生—卫生事业管理]