基于有限理性的快递服务商行为策略选择  

Choice of Behavioral Strategy in Express Service Providers Based on Limited Rationality

作　　者：郑文[1] 王倩[1] 

机构地区：[1]东北大学秦皇岛分校管理学院,河北秦皇岛066004

出　　处：《华东交通大学学报》2016年第6期65-71,共7页Journal of East China Jiaotong University

基　　金：国家自然科学基金面上项目(71473032)

摘　　要：运用数理模型,分析快递服务提供商定价中的行为策略选择问题,将影响因素量化,使参与者行为策略选择过程更加直观、充分。利用进化博弈的方法,解决快递服务定价参与者行为策略选择的影响,并提供数值模拟分析结果。考虑快递服务提供商和快递服务接受者的有限理性,通过两个决策主体之间的博弈行为确定相对合理的定价与收益,并确定双方行为策略选择。This paper analyzes the behavioral strategy choice in pricing of express service providers by use of the mathematical model, realizing the quantification of impact factors and the obvious and full perception of the par- ticipants＇ behavioral strategies. By using the method of evolutionary game, it solves the problems of the partici- pants＇ behavioral strategies, which are impacted by the express service pricing, and then it obtains the results of the value simulation. Considering the limited rationality of the service providers and receivers and from the game behavior between the two players, it works out choices of the behavioral strategies.

关 键 词：快递业 快递服务商 行为策略选择 有限理性 复制动态方程 

分 类 号：F616.3[经济管理—产业经济]