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作 者:李洁[1]
机构地区:[1]江西财经大学现代经济管理学院,江西南昌332000
出 处:《改革与战略》2016年第12期132-135,共4页Reformation & Strategy
摘 要:我国旅游产业近年来发展迅速,已经成为经济发展的新的增长点。但分析发现,我国旅游经济依然存在严重的人均消费不足,消费拉动力不够,特别是对于农村旅游消费和入境消费,基本处于零增长状态。此外,我国旅游产业经济存在严重的制度性障碍、条件性障碍以及开发者思想障碍等问题。我国旅游经济的表现形式和内涵缺乏创新性和独特性,雷同性太高,产业发展与资源缺乏良好的互动,没有形成良好的消费动机。基于此,建议区域加强宣传,强化旅游整体形象,加强旅游管理,引导消费者消费,打造特色旅游产业链,整合其他旅游动机,形成优势互补,构建区域文化产业链,从而促进旅游经济的良性快速发展。Tourism industry developed rapidly in recent years. It now becomes a new growth point of economic development. But analysis found that there are still problems in tourism economy of China, such as shortage of per capita consumption, pulling power consumption is not enough, rural consumption and inbound tourism consumption are still in a state of zero growth. In addition, there is a serious economic and institutional barriers in tourism industry of China, such as systematic barriers, conditions barriers and developers' thought disorders. China's tourism economy is the lack of innovative and unique forms and contents, high similar, industrial development and resource are lack of interaction, have no good consumer motivation. Based on this, relevant suggestions are put forward: to strengthen regional advocacy and tourism image, enforce tourism management, guide consumer consumption, establish tourism industry chain, integrate tourist motivation to form complementary advantages, construct regional cultural industry chain, so as to promote healthy tourism economy development.
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