社会网络环境下健康舆情生命周期实证研究  

Emperical Research on the Lifecycle of Healthy Public Opinion in Social Networks Environment

作　　者：黄成[1] 田素明[2] HUANG Cheng(School of Medical Informatics , Chongqing Medical University, Chongqing 400016, China TIAN Su - ming, Children＇s Hospital of Chongqing Medical University, Chongqing 400014, China)

机构地区：[1]重庆医科大学医学信息学院,重庆400016 [2]重庆医科大学附属儿童医院,重庆400014

出　　处：《医学信息学杂志》2016年第11期42-45,共4页Journal of Medical Informatics

基　　金：2013年重庆市社会科学规划青年基金资助项目"社会网络环境将下健康舆情长尾效应及应对策略研究"(项目编号:2013QNCB27)

摘　　要：借助百度指数大数据分享平台,对有关健康舆情事件的用户关注度进行统计分析,从宏观层面对健康舆情生命周期进行实证研究。通过对新浪健康舆情相关微博转发数据进行分析,从微观层面探讨健康舆情生命周期。介绍健康舆情半衰期及生命周期长尾效应,分析基于生命周期的健康舆情干预对策。With the Baidu index data sharing platform, the paper carries out statistical analysis on the attention of users relevant to healthy public opinion, and conducts empirical study on the lifeeycle of healthy public opinion at a macro level. Through the analysis on the data of forwarding microblogs relevant to healthy public opinions from Sina Website, it discusses the lifecyele of healthy public opinion at a micro level. It also introduces the long tail effect of half - life period and lifecycle of healthy public opinion, and analyzes the lifecycle -based healthy public opinion intervention countermeasures.

关 键 词：网络舆情 健康舆情 生命周期 健康信息 

分 类 号：R193[医药卫生—卫生事业管理]