自媒体时代体育院校图书馆微信公众平台的建设与完善  

Construction and Improvement of We Chat Public Account for the Libraries of Physical Education College in the Era of We Media

作　　者：周子静[1] 

机构地区：[1]南京体育学院图书馆,江苏南京210014

出　　处：《图书情报导刊》2016年第11期82-86,共5页Journal of Library and Information Science

摘　　要：随着智能手机普及率的上升,移动互联网速度的提升,移动信息服务对人类生活方方面面的渗透,促成了自媒体时代的到来。微信以其互动性和双向性等特点在手机应用市场中迅速受到欢迎,成为智能手机必备的社交应用。自微信推出公众平台,众多企业、媒体、政府、教育等机构纷纷开设微信公众号,发布新闻消息,与关注者互动,推广营销自己的品牌形象。调查了全国14所体育院校图书馆微信公众号的建设情况,在对比了各个微信公众号的服务现状、服务内容和服务特点的基础上,提出了微信公众号的完善策略。With the rise of the smartphone penetration,mobile Internet speed has increased,the penetration of mobile information services for all aspects of human life,contributed to the arrival of the era of We Media. We Chat is popularity with its characteristics of interactive and bi-directional in the mobile application market,become a necessary social network application for smartphone. Since We Chat launched its public platform service,many companies,media,government,educational institutions and other organizations have set up We Chat public numbers to release news,interact with followers,and promote their own brand images.This paper investigates the construction of We Chat public account for 14 libraries of physical education college,compared the service status,content and characteristics of We Chat,puts forward strategies of improvement.

关 键 词：微信 体育院校图书馆 自媒体 移动信息服务 

分 类 号：G258.6[文化科学—图书馆学]