宁夏城市形象宣传招贴设计应用研究  

Ningxia City Image Propaganda Poster Design Application

作　　者：纪光耀[1] 

机构地区：[1]宁夏大学,银川750021

出　　处：《包装工程》2016年第24期185-189,共5页Packaging Engineering

基　　金：2015年度宁夏哲学社会科学(艺术学)青年项目(15NXYDCDF12)

摘　　要：目的研究以《印象·宁夏》为主题的宁夏城市形象宣传招贴设计。方法分析国内关于城市形象宣传设计的发展现状,以《印象·宁夏》为主题案例分析城市形象招贴的设计方法。结论城市形象宣传招贴的设计应从城市的形象定位、城市文化的提炼、城市形象招贴的创意思路3个方面入手,结合招贴设计的基本原则,将提炼出的信息符号进行视觉化的创意设计实践。It aims to research Ningxia city image poster design with ＂Impression · Ningxia＂ as the theme. Through the analysis of domestic current situation of the development about city image promotion design, with the subject of ＂Impres- sion · Ningxia＂ case, it specifically analyzes the city image poster design methods. It puts forward the design of city image propaganda posters from urban image positioning, refining the city culture, city image advertising creative way of think- ing from three aspects to obtain, in combination with the basic principles of poster design, the extracted information symbol to visual creative design practice.

关 键 词：宁夏 城市形象 招贴设计 

分 类 号：J524[艺术—艺术设计]