抢占舆论制高点发出时代好声音——从“人民日报评论”微信平台发展看党报言论怎么做  

To Seize the Commanding Heights of Public Opinion and Give a Good Voice of the Times——How to Make the Party Newspaper Speech from the Perspective of the Development of the WeChat Platform of "the People's Daily Commentary″

作　　者：万利平 邹仕虎 

机构地区：[1]南昌日报社,南昌330038

出　　处：《景德镇学院学报》2016年第6期134-136,共3页Journal of JingDeZhen University

摘　　要：当下,随着互联网与人们的生活越来越密不可分,社会已步入了全媒体、融媒体的繁荣时代,每个人都是消息发布者,也可以是观点表达者。在这种多元化的社会语境下,传统媒体遭遇到前所未有的冲击,特别是传统媒体的意见性表述——新闻评论,也受到了巨大挑战。在媒体融合进程中,如何做大做强党报言论,让主流声音更加响亮、更加深入人心?笔者认为,要进一步强化"三种意识",彰显党报言论在引导时代风潮和社会舆论中的独特价值。Nowadays,for the Internet and people＇s lives are increasingly inseparable,our society has stepped into the prosperous era of the Omnimedia as well as the Convergence Media. Everyone can be either a message publisher or a viewpoint expresser. In this diversified social context,the traditional media have encountered the unprecedented impact. News comments,particularly,the opinion expressions in the traditional media,have also been greatly challenged. Then,how to strengthen the power of the party newspaper speech and let mainstream voice get louder and more popular among the public in the media convergence process？ The author holds that it is wise to further strengthen the ″Three Consciousness″and highlight the unique value of the party newspaper speech in guiding the trend of the times and social public opinion.

关 键 词：党报言论 效果意识 受众意识 开放意识 

分 类 号：G216.4[文化科学—新闻学]