“互联网+”时代专业市场电商化转型升级研究  

Study on E-commercialized Transformation and Upgrading of Specialized Market in the "Internet +" Era

作　　者：吴凌娇[1] 

机构地区：[1]常州信息职业技术学院,江苏常州213164

出　　处：《常州信息职业技术学院学报》2016年第6期81-84,共4页Journal of Changzhou College of Information Technology

摘　　要："互联网+"时代,传统专业市场发展呈现疲软势态,究其原因,主要是上游商户对其依赖性减弱,下游消费者行为习惯发生变化。为应对这种变化,专业市场首先需要转变市场经营理念与运营模式,注重利用新一代信息技术实现传统业务转型升级。其次可以从平台应用、物流服务、金融服务、营销服务几个方面入手考虑市场功能的电商化转型升级。最后,还必须结合自身在流通中的地位,找到发展特色。Traditional specialized market has been in a slump in the era of ＂ Internet ＋ ＂ due to the weakening reliance of upstream firms and the changing consumption behavior of downstream customers. In response to such a change,specialized market should first transform the market management idea and the organization mode,attaching more importance to the transformation and upgrading of traditional transaction by applying the new generation information technology. What＇s more,it＇s also workable to build an e-commercialized transformation and upgrading market from such aspects as application platform,logistic service,financial service,and marketing service. Meanwhile,specialized market should find its own development traits in accordance with its position in the circulation.

关 键 词：专业市场 电子商务 转型升级 “互联网+” 

分 类 号：F724.6[经济管理—产业经济]