潍柴全球化战略迎来收获期  

Weichai global strategy ushered in the harvest period

作　　者：高凤艳 

出　　处：《商用汽车》2016年第11期96-97,共2页Commercial Vehicle

摘　　要：目前,潍柴在全球投资建立了多个海外营销平台,在35个国家和地区设立办事处,发展了400家授权服务站,搭建起了全球营销服务网络,发动机产品远销150多个国家和地区,海外保有量超过30万台。走全球化道路,是潍柴坚定不移的战略选择。通过实施资本并购、海外投资设厂、技术输出、出口贸易等策略,潍柴加速国际化进程,扩大国际产能合作,推进＂一带一路＂建设。Take the road of globalization, is Weichai unswerving strategic choice. By implementing capital mergers and acquisitions, overseas investment to build factories, the strategies of technical output and export trade, Weichai accelerate internationalization, expand international cooperation capacity, pushing forward the construction of the 'the Belt and Road', gradually formed and perfected the diversification strategy layout.

关 键 词：营销服务网络 全球化战略 出口贸易 授权服务 营销平台 技术输出 战略布局 博杜安 林德 谭旭光 

分 类 号：F832.48[经济管理—金融学]