苏南文化创意产业与地区文化生态的构建  

Cultural and Creative Industries and the Construction of Cultural Ecology of in the Southern Part of Jiangsu Province

作　　者：赵建雷[1] 

机构地区：[1]苏州工业园区服务外包职业学院人文艺术学院,江苏苏州215123

出　　处：《苏州教育学院学报》2016年第6期80-82,113,共4页Journal of Suzhou College of Education

基　　金：江苏省教育厅高校哲学社会科学研究指导项目(2015SJD632);苏州工业园区服务外包职业学院科研项目(ky-xjy505);江苏高校"青蓝工程"资助项目

摘　　要：在设立苏南国家自主创新示范区的战略背景下,苏南面临文化创意产业发展与地区文化生态构建两大问题。通过分析可形成以下认识:苏南地方文化保护与发展是文化创意产业的生存基础;苏南文化的广泛认同度在文化创意产业的发展中具有"名片效应";面对外来文化创意产业的强势涌入,基于苏南文化多样性的文化创意产业本土化是其重要的发展路径;苏南文化创意产业需注重地方群众文化生活的价值引领,从而与地方文化形成良性互动。In the strategic background of the establishment of national innovation demonstration area in southern Jiangsu, southern Jiangsu faces two problems of the development of cultural and creative industries and the construction of cultural ecological regions. The following conclusion can be formed by analysis and discussion: Southern Jiangsu's protection and development of local culture is the foundation for the existence of cultural and creative industries; widespread acceptance of southern Jiangsu culture has the 'card effect' in the development of cultural and creative industries; in face of foreign cultural and creative products, the localization based on southern Jiangsu cultural diversity is an important development path for cultural and creative industries; southern Jiangsu cultural and creative industries need to focus on the guiding value of the cultural life of local people, thereby forming a positive interaction with the local culture.

关 键 词：苏南 文化创意产业 地方文化 名片效应 本土化 

分 类 号：G124[文化科学]