基于社交媒体的网络动员在高校共青团工作中的应用研究--以微信为例  

Research on the Application of Online Mobilization Based on the Media for Social Communications in the Work of the Chinese Communist Youth League in Colleges

作　　者：赵麑[1] ZHAO Ni(College of Chemistry and Environment, South China Normal University, Guangzhou, 510631, China)

机构地区：[1]华南师范大学化学与环境学院,广东广州510631

出　　处：《山西青年职业学院学报》2016年第3期19-21,共3页Journal of Shanxi Youth Vocational College

基　　金：2015-2016年度广东省高校共青团与青年工作研究重点资助项目《高校共青团社交媒体动员体系构建研究》(项目编号:2015A006);2016年度华南师范大学共青团青年工作研究课题《“智慧团建”视角下广州高校共青团微信传播策略研究》(项目编号:03)的部分研究成果

摘　　要：当前高校共青团的动员工作存在互动性不足、吸引力不强、共青团生存空间受限等问题。与传统社会动员模式相比,基于社交媒体的网络动员有动员主体隐蔽性强、动员信息传播速度快、动员参与者之间互动性强等特点。通过在话题拟定阶段启用无核心动员模式,在网上组织阶段善用网络学生意见领袖,在意见反馈阶段启用诉求表达聚合式的再动员模式为核心内容,可改善高校共青团动员工作的现有问题。Nowadays, the mobilization work of the Chinese Communist Youth League （the C.C.Y.L.） in Colleges shows the following problems such as insufficient interactions, weak attraction, limited spaces for the organization, etc. Compared with traditional social mobilization modes, online mobilization based on the media for social communications shows features including subjects＇ strong invisibility, rapid spread of information, and strong interaction among participants, etc. By applying non-core mobilization mode in topic-setting stage, taking good advantage of the person leading students＇ opinions in online organization stage, and taking re-mobilization based on convergent aspirations as the core in feedback stage, we can perfect the current problems in the mobilization work of the C.C.Y.L in colleges.

关 键 词：共青团 社交媒体 网络动员 

分 类 号：D297[政治法律—政治学]