一种利用引擎节点实现高效微博营销的方法  

A high-efficiency microblog marketing method realized with engine nodes

作　　者：林泽鸿[1,2] 周雪妍[1,3] 罗秋滨[1] 于秀敏[4] 高志英[1] 

机构地区：[1]哈尔滨学院工学院,黑龙江哈尔滨150086 [2]哈尔滨工程大学机电工程学院,黑龙江哈尔滨150000 [3]哈尔滨工程大学计算机科学与技术学院,黑龙江哈尔滨150000 [4]哈尔滨学院软件学院,黑龙江哈尔滨150086

出　　处：《兰州理工大学学报》2016年第6期104-108,共5页Journal of Lanzhou University of Technology

基　　金：哈尔滨市青年后备人才专项资金(2014RFQXJ081);黑龙江省社科研究规划项目(16XWB01;16TQD03);黑龙江省艺术科学规划课题(2016C030);黑龙江省大学生创新创业训练项目指导项目(201510234007)

摘　　要：微博营销是一种成本低、效率高的营销手段.其问题的关键是准确寻找网络中有影响力的节点作为触发品牌知名度的少数用户,保证在较少投入情况下获得较大收益.本文以真实微博数据为研究对象,提出了一种利用微博信息传播引擎节点实现高效网络营销的方法.首先,在兴趣领域相近的网络信息级联树上挖掘扩散系数高的引擎节点;其次,以这些引擎节点作为初始传播节点进行信息传播演化.实验结果表明,利用引擎节点作为初始节点能够使信息传播速度更快、范围更大.Microblog marketing is a low-cost high-efficiency marketing tool. The key of microblog mar- keting is that accurately finding influential nodes in the network as minor users triggering brand aware- ness, so that the large gains can be got with fewer investments. In this paper, a high-efficiency networked marketing method is presented on the basis of real microblog data by using microblog information to spread the engine nodes. Firstly, the high diffusion coefficient engine nodes are mined from the similarly interested information cascade tree, and secondly, taking these engine nodes as initial nodes to carry out information spreading evolution. The experiment result shows that utilization of engine nodes as initial nodes can make the information spreading quicker and the spreading scope larger.

关 键 词：微博 信息传播 引擎节点 微博营销 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]