芜湖铁画非物质文化遗产认知度的调查分析  

Investigation and analysis on Cognition Wuhu Iron Picture as a State-level Intangible Cultural Heritage

作　　者：杨阳[1,2] 

机构地区：[1]安徽师范大学国旅学院 [2]芜湖职业技术学院,安徽芜湖241000

出　　处：《芜湖职业技术学院学报》2016年第2期60-62,共3页Journal of Wuhu Institute of Technology

基　　金：芜湖职业技术学院2015年人文社会科学研究项目非物质文化遗产旅游产品开发与保护(WZYWT201520)

摘　　要：非物质文化遗产作为一个国家传统文化的精髓,它不仅是人类文明的重要活态遗存,也是一种宝贵的旅游资源。非物质文化遗产只有在发展利用中才能实现其自身价值,不断地被传承发扬,然后以新的形式存活下来。研究者通过对相关利益主体进行问卷调查,使用SPSS数据统计法来分析不同人群对芜湖铁画作为非物质文化遗产的认知程度,为芜湖铁画的旅游市场定位和开发方向提供理论数据支持。As the essence of traditional culture of a country, intangible cultural heritage is not only an important vivid remnant of human civilization but also a valuable tourism resource. Intangible cultural heritages can realize their own value and constantly be inherited and carried forward and then survive in a new form only in its development and utilization. Researchers analyze on the recognition of Wuhu iron picture by different groups of people by use of SPSS statistical method through a questionnaire survey conducted on relevant benefit subjects to provide theoretical data support for tourism market positioning and developmental direction.

关 键 词：非物质文化遗产 利益相关者 芜湖铁画 

分 类 号：C915[经济管理]