网购对居民总消费的影响研究——基于总消费水平的数据分析  

Research on the Effect of Online Shopping on Household Consumption:Based on the Analysis of Domestic Consumption

作　　者：张红伟[1] 向玉冰[1] 

机构地区：[1]四川大学经济学院,610064

出　　处：《上海经济研究》2016年第11期36-45,共10页Shanghai Journal of Economics

基　　金：四川省社科规划重大招标项目"金融与实体经济协调发展研究"(批准文号:SC14ZD02)资助

摘　　要：近几年,随着互联网对生产、生活各个领域的渗透,在居民整体消费倾向变化不大的情况下,我国网购市场快速发展,网购规模大幅增长。在理论上,网购与线下消费之间存在替代效应和促进效应。该文通过对我国31个省份互联网化水平的测度,划分出互联网化水平高和互联网化水平低的两类地区,利用面板数据实证分析了网购规模与居民消费的关系。研究发现:网购规模在全国范围及互联网化水平高的地区能够显著地促进居民总消费的增长,而在互联网化水平低的地区网购规模促进居民消费增长的效应不显著。该文提出应当不断加强各地区的互联基础设施建设,为"互联网+"战略的实施提供保障。Chinese online shopping market has been developing very fast in recent years,while there is little change in consumption propensity.Theoretically,there is both mutual promoting and substitution effect between online shopping and offline shopping,and online shopping can promote the household total consumption.This paper measures the Internet level of Chinese 31 provinces,divides them into high level and low level areas,then analyzes the relationship between online shopping and household consumption.The results show that online shopping in the high level areas can significantly promote the household total consumption,while in the low level area the effect is not too significant.Last,the paper proposes strengthening the network infrastructure in all regions to promote the ＂Internet＋＂ strategy.

关 键 词：互联网化 网络购物 居民总消费 促进效应 

分 类 号：F713.36[经济管理—产业经济]