美国对华新媒体公共外交探析——以美国驻华大使馆微信公众平台为例  

A Probe into America's New Media Public Diplomacy towards China as in the Case of We Chat Public Platform of the American Embassy to China

作　　者：耿召[1] 王联合[1] 

机构地区：[1]上海外国语大学国际关系与公共事务学院

出　　处：《和平与发展》2016年第6期47-57,共11页Peace and Development

基　　金：上海市一流学科建设项目(项目编号:2013GXYLXKZZXGG)的阶段性成果

摘　　要：当前伴随着移动互联网的巨大发展,作为新媒体领军移动应用程序的微信在改变人们交流方式的同时,微信公众平台的上线也深刻改变了用户获取信息的体验。作为开展公共外交的新型媒介,一些国家的驻华使领馆已经开通了微信公众平台,作为传播这些国家各方面信息的崭新媒介。其中,美国驻华大使馆的微信公众平台信息发布的数量与频率远超其他国家驻华使领馆。本文以美国驻华大使馆微信公众平台为样本,选取其近一年发布的信息进行分析,并归纳出其特点。以微信公众平台为代表的新媒体是开展公共外交的新方式,对于中国公共外交的发展起到了促进作用。因此,在移动互联网时代,对新媒体公共外交的研究具有重要意义。Currently, with the great development of mobileinternet, We Chat, as the leading mobile application of the new media, has changed the way people communicate, while the online We Chat public platform has fundamentally changed the experience of the subscribers to get information. As a new vehicle for public diplomacy, We Chat public platforms have been put online by several embassies and consulates in China as a way to publicize information of various kinds about their countries, of which the We Chat public platform of the US Embassy to China has produced much more information than those of other countries. This paper has, taking the We Chat public platform of the American Embassy to China as an example, analyzed the information publicized by the American Embassy over the past year and summarized its characteristics. The new media as represented by the We Chat public platform is a new way to launch public diplomacy, which is playing an important role in promoting the development of China's public diplomacy. Therefore, in the era of mobile internet, the study of the new media public diplomacy is of great significance.

关 键 词：微信公众平台 公共外交 新媒体 中美关系 

分 类 号：D871.2[政治法律—政治学]