世界自然遗产地旅游发展与遗产保护协调的战略管理研究——基于崀山的实证分析  

Research on Strategic Management for Coordination between Tourism Development and Heritage Protection of World Natural Heritage Sites——Empirical Analysis Based on Langshan

作　　者：陈志军[1,2] 徐飞雄[1] 刘嘉毅[3] CHEN Zhijun XU Feixiong LIU Jiayi(Tourism College, Hunan Normal University, Changsha 410006, Hunan School of Economics and Management, University of Science and Technology, Xiangtan 411201, Hunan, China Department of Tourism Management, Huaiyin Normal University, Huaian 223300, Jiangsu, China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410006 [2]湖南科技大学经管学院,湖南湘潭411201 [3]淮阴师范学院历史文化旅游学院,江苏淮安223300

出　　处：《中南林业科技大学学报（社会科学版）》2016年第6期68-76,共9页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省社科基金项目"世界自然遗产地旅游发展与遗产双赢研究-基于湖南省武陵源与崀山的实证分析"(11YBA131);湖南省社科基金项目"武陵山片区区域旅游竞合机制及绩效评价研究"(13YBA130);湖南省教育厅科学研究项目"湖湘文化旅游品牌建设研究"(14C0447);湖南省教育厅科学研究项目"湖南省旅游饭店业可持续发展研究"(13C290)

摘　　要：世界遗产地旅游发展与遗产保护协调是世界性难以回避的矛盾和难题。运用主流、成熟的战略管理思想,构建世界自然遗产地旅游发展与遗产保护协同的战略管理理论框架,并运用理论框架于崀山实证分析中。实证研究主要包括四个步骤:首先是战略分析,包括远景、使命、战略目标和SWOT分析;其次是战略选择与制定,运用SWOT模型分析进行战略选择,制定国际化与本土化战略、品牌化与多元化战略、利益相关者参与战略与社区居民参与战略、信息化战略、战略联盟战略;再次是战略实施,涵盖组织变革、制度改革、资源获取与配置、组织文化和精神保障;最后是战略评价与控制,包括战略评价和战略控制。Coordination between tourism development and heritage protection is an inevitable and worldwide contradiction and problem. The research applies mainstream and mature thought of strategic management, constructs a theoretical framework of strategic management for coordination between tourism development and heritage protection of world natural heritage sites, which is applied to Langshan empirical study. The empirical study includes four steps： the first step is strategic analysis, such as prospects, mission, strategic goals and SWOT analysis; the second step is strategic analysis and strategic choice and making, applying SWOT model analysis to conduct strategic choice, then making internationalization and localization strategy, brand strategy and diversification strategy, stakeholders＇ participation and community participation strategy, informatization strategy, strategic alliance strategy; the third step is strategy implementation, covering organizational change, system reform, resource getting and acquisition, organizational culture and spiritual guarantee; the fourth step is strategic assessment and control, including strategic assessment and strategic control.

关 键 词：世界自然遗产地 旅游发展与遗产保护 协调 战略管理 蓖山 

分 类 号：F591[经济管理—旅游管理]