新媒体时代高校公共关系管理与德育融合度分析  

On Integration Degree between University Public Relations Management and Moral Education in New Media Era

作　　者：杨芳[1] 高浩[1] 

机构地区：[1]南京工业大学党委宣传部,江苏南京211816

出　　处：《南京航空航天大学学报（社会科学版）》2016年第4期96-99,共4页Journal of Nanjing University of Aeronautics & Astronautics（Social Sciences）

基　　金：江苏高校哲学社科研究基金项目(2012SJB860002);江苏省学校党建研究会课题(2013JYJLX-YB05009);南京工业大学党建与思想政治教育研究课题(SZ20150103)

摘　　要：提升高校的社会形象和突破高校德育实效性式微的藩篱是教育者必须承担的责任。借助RKB融合度模型图解析得出高校公关管理和德育在可行性维度和必要性维度上具有较强的融合度,进而为新媒体时代提供了一条新的高校公关与德育的融合之路,使高校品牌形象与高校德育实效性的提升产生相得益彰的良好效应。It＇s educators＇ responsibility to improve the social image of colleges and universities and break through the harriers of moral education efficiency. In light of the RKB alignment model, it is found out that university public relations management and moral education are highly integrated in terms of necessity and feasibility, which paves a new path for integrating public relations and moral education in universities and is highly favorable in improving the social image of universities and the effect of university moral edu- cation.

关 键 词：新媒体 公共关系管理 德育 融合度 

分 类 号：G646[文化科学—高等教育学]