SNS社区中传播主体的行为类型与角色研究  

On Communication Subject's Behavior Types and Characters in the SNS

作　　者：张华[1] 葛钧[2] 

机构地区：[1]上海师范大学人文与传播学院,上海200234 [2]上海财经大学国际工商管理学院,上海200433

出　　处：《上海师范大学学报（哲学社会科学版）》2017年第1期115-122,共8页Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)

基　　金：国家社会科学基金青年项目"社交网络传播中传播主体行为的演变和规范研究"(13CXW025);上海市教委创新项目"我国传媒在都市突发事件中的舆论困境和应对策略研究"(13YS026)

摘　　要：SNS近年来的迅速发展受到了国内外学者的广泛关注。在研究过程中,SNS的概念一直存在广义与狭义之分,文章立足广义的SNS,以其社区中的传播主体为研究对象,首先探讨了弱连接、属性数据等对社交关系的价值;其次对传播主体的行为进行分析,抽象出信息搜索行为、信息交互行为和信息扩散行为三种不同的行为类型。在此基础上,将传播主体划分为核心成员、骨干分子、活跃分子和边缘人物四种角色,并探讨了他们各自的行为特点和演化规律。The rapid development of SNS （Social Network Services） has been widely concerned by scholars at home and abroad in recent years. The SNS concept is understood either in a broad sense or a narrow sense in the course of the study. The paper takes the communication subject in SNS as the study object based on the generalized SNS, and discusses the value of weak connection, attribute data to social relationship. The paper also analyses the communication subject＇s behavior and concludes three different types of behavior： search, interaction and diffusion. Accordingly, the paper divides the communication subjects into four characters： leaders, key members, activists and marginal members. Finally, the paper discusses their behavior characteristics and the evolution rules.

关 键 词：SNS 传播主体 行为类型 角色 

分 类 号：G20[文化科学—传播学]