数字出版的探索与实践——以数字出版产品《大耳娃智趣学习宝典》为例  

Exploration and Practice of Digital Publishing:Taking the Digital Publishing Product “Daerwa” Studing Bible as an Example

作　　者：罗楠 

机构地区：[1]辽宁美术出版社有限责任公司,沈阳110001

出　　处：《出版科学》2017年第1期84-87,共4页Publishing Journal

摘　　要：以辽宁美术出版社数字出版产品《大耳娃智趣学习宝典》研发实践为例,重点阐述我国数字出版发展的趋势及战略意义,从开发内容资源、确定自身定位、选择技术支撑、建立全方位发行网络、培养人才等方面探索我国数字出版发展的途径。Taking the digital publishing product ＂Daerwa＂ Studing Bible of Liaoning Fine Arts Publishing House as an example, the article emphasis on the development trend and strategic significance of China＇ s digital publishing, and explores the way of development of China＇ s digital publishing from the exploitation of content resources, determining the own positioning, choosing the technical support, building comprehensive distribution network, cultivating talents and so on.

关 键 词：数字出版 发展趋势 内容资源 自身定位 技术支撑 

分 类 号：G237[文化科学]