高校学报网络传播特点及传播力提升——以农业高校学报为例  

Network Transmission Characteristics of University Journals and Their Transmission Power's Lifting Paths

作　　者：刘浩[1] 李凌[1] 李二斌[1] 

机构地区：[1]<南京农业大学学报>编辑部,南京210095

出　　处：《出版科学》2017年第1期100-105,共6页Publishing Journal

基　　金：南京农业大学中央高校基本科研业务费人文社会科学研究基金项目"数字化背景下高校学报发展路径探析"(GL2014002)的阶段性成果

摘　　要：文章以5家农业高校学报及5家专业学术期刊为例,利用读者地域分布、读者所属单位、被访文献所属学科相关数据,通过比较分析发现:学报相对专业学术期刊的网络传播呈现地域性、内向性及学科集中度不足等特点,并分析其原因。高校学报要提高影响力和传播力,就当前而言,要通过加强宣传、多渠道传播、精品化、精准化推送以达此目的 ;从长远发展而言,必须实现专业化转型,方能克服弊端,达到提高传播效率、进而扩大学术交流的目的。This paper takes five journals of agricultural universities and five professional academic journals as an example, and uses the relevant data of network dissemination about the geographical distribution of readers, the readers belong to the unit and the subjects interviewed. Compared with the professional academic journals, the network communications of university journals have the characteristics of localization, the inward nature and lack of discipline concentration and so on. To enhance the influence and communication, university journals should strengthen propaganda, communicate through multi-channels and push with quality and precision at present. But in the long term, the university journals must realize the transformation of specialization, which can overcome the disadvantages, improve the efficiency of communication, and expand the purpose of academic communications.

关 键 词：高校学报 网络传播 传播力 提升路径 

分 类 号：G237[文化科学]