基于粗糙集和层次分析法的农村居民旅游目的地选择研究  

Tourism Destination of Rural Residents Based on Rough Set and Analytic Hierarchy Process Method

作　　者：程静静[1] 胡善风[1] 张圆刚[2,3] 齐新征[1] 金声琅[1] 

机构地区：[1]黄山学院旅游学院,安徽黄山245041 [2]澳门城市大学,澳门999078 [3]黄山学院经济管理学院,安徽黄山245041

出　　处：《地理科学》2016年第12期1885-1893,共9页Scientia Geographica Sinica

基　　金：安徽省旅游业青年专家培养计划项目(AHLYZJ201416);国家自然科学基金项目(41071327);安徽省教育厅人文社会科学重点研究项目(SK2015A527;SK2016A0875);安徽省哲学社科规划项目(AHSKZ2015D15;AHSKQ2014D59);黄山学院2013年度校级科研项目(2013xsk008)~~

摘　　要：充分考虑主客观因素,运用粗糙集和层次分析法研究农村居民旅游目的地选择影响因子,确定农村居民旅游目的地选择指标体系,并通过评价方法将指标合理化。研究结果表明:1判断矩阵计算的各因素权重结果较为接近,比较理想。2农村居民旅游目的地影响因子中的消费水平、旅游景观、旅游氛围均超过0.1,排在前3位,较以往学者研究结果有所变化。3农村居民出游对旅游资源偏好较以往有很大改观。4旅游目的地的旅游氛围营造等影响因子已经超过了之前农村居民优先考虑的距离因素。5对交通条件,住宿水平的影响因子考虑的较少。相对传统的农村居民旅游目的地出游影响因素的研究方法,该方法可以最大限度的避免层次分析法所依赖的专家经验,避免出游因素评价指标设计中出现的重复性。With both subjective and objective factors taken into full account, rough set and analytic hierarchy process is applied to the study of influential factors in tourism destination choice of rural residents, so as to determine its index system and rationalize the system through evaluation. The results show that 1） The weights for judging the results of the matrix calculation are similar and reasonable. 2） Among all the aspects which influence the tourism destination of rural residents,the consuming level,land scape, tourism atmosphere account for more than 0.1, being listed within the top three, which is rather different from the former research of other scholars. 3） Compared to the past, the preference of the rural residents＇ choice for tourism destination has changed a lot. 4） The tourism atmosphere of the tourism destination effects greatly on the rural residents＇ choice of tourism destination,instead of the original consideration of traveling distance. The influence from transportation,accommodation on the choice of tourism destination is comparatively weak. Unlike the traditional research method adopted by other scholars, this research method can maximally avoid the influence of experts experience appearing in Analytic Hierarchy Process Method.

关 键 词：粗糙集 层次分析法 判断矩阵 农村居民 旅游目的地 

分 类 号：K902[历史地理—人文地理学]