服务外包供应商竞争策略对需求方决策的影响  

The Influence of the Service Outsourcing Supplier's Competitive Strategy on the Demanders' Decision

作　　者：陈菲[1] 潘微微[1] 

机构地区：[1]华南理工大学经济与贸易学院,广东广州510036

出　　处：《经济经纬》2017年第1期75-80,共6页Economic Survey

基　　金：教育部哲学社会科学研究重大课题(11JZD023)

摘　　要：笔者采用杜克大学ORN项目数据验证服务外包供应商的地理策略、服务策略和管理策略等三大竞争策略对需求方外包决策的影响。研究结果显示,服务外包供应商在地理策略方面积极设立近岸交付中心或全球交付中心、在服务策略方面能够提供针对买主的定制化服务、在管理策略方面不断扩大服务规模和范围,使更多买主将业务外包给他们。如果供应商主动出击提供更多接近买主核心业务的服务,则不能得到买主的回应。This paper studied the impacts of service suppliers ＇ competitive strategy （ geographic strategy, service strategy and management strategy） on the demanders＇ outsourcing decision with the data of Outsourcing Research Network project of Duke University. The results include ： when a supplier established near-shore delivery center or global delivery center （ geographic strategy）, supplied clientspecific service （ service strategy）, expanded service scale and scope （ management strategy）, the demander was inclined to outsource its business to this supplier. On the contrary, if a supplier offered some near-core service, the demander would not outsource the business to the supplier. Finally, this paper put forward some suggest on global delivery, service scale and onshore outsourcing.

关 键 词：服务外包供应商 竞争策略 需求方决策 

分 类 号：F719[经济管理—产业经济]