藏区贫困农牧民参与旅游扶贫的意愿及行为研究——基于四川藏区23县(市)1320户的调查  

Research on Impoverished Tibetan Farmers' and Herders' Willingness and Behavior in Participating in Pro-poor Tourism:Based on A Survey of 1320 Households in 23 Counties(cities) in the Tibetan Areas of Sichuan Province

作　　者：卢冲[1] 耿宝江[2] 庄天慧 杨浩 

机构地区：[1]四川农业大学管理学院,四川成都611130 [2]四川农业大学旅游学院,四川成都611130 [3]西南减贫与发展研究中心,四川成都611130

出　　处：《旅游学刊》2017年第1期64-76,共13页Tourism Tribune

基　　金：国家社科基金项目"四省藏区多维贫困及其治理对策研究"(14XMZ006)资助~~

摘　　要：文章基于计划行为理论,构建了贫困农牧民参与旅游扶贫的理论模型,使用双槛模型对四川藏区贫困农牧民参与旅游扶贫意愿及行为的影响因素进行分析。实证结果表明:四川藏区男性贫困农牧民参与旅游扶贫意愿较强,随着年龄的增加,贫困农牧民参与旅游扶贫的可能性将不断降低;拥有草场、牦牛或房屋较好的贫困农牧民参与旅游扶贫的意愿较强,参与旅游扶贫的可能性较大;贫困农牧民参与旅游扶贫的行为态度、重要他人支持度、个人胜任/控制力对其参与旅游扶贫的意愿及行为都有显著正向影响;从整体上来看,参与旅游扶贫的行为态度、知觉行为控制、主观规范通过参与意愿对贫困农牧民的参与行为产生0.0629的正向中介效应;从旅游资源的丰富程度来看,旅游资源一般的县(市)参与旅游扶贫的行为态度、知觉行为控制、主观规范通过参与意愿对贫困农牧民的参与行为产生0.0772的正向中介效应;旅游资源丰富的县(市)参与旅游扶贫的行为态度、知觉行为控制、主观规范通过参与意愿对贫困农牧民的参与行为产生0.0283的正向中介效应;可以看出,参与意愿对贫困农牧民参与行为的中介效应只存在于旅游资源一般和较丰富县(市)。As an important means of targeting poverty alleviation and eradication, pro-poor tourism is key to lifting impoverished farmers and herders in the Tibetan areas of Sichuan Province out of poverty.Against the background of these areas building comprehensive pro- poor tourism experimental zones and giving play to the role of tourism in increasing the income of impoverished farmers and herders and lifting them out of poverty, this paper explores ways to improve the willingness and participation of impoverished farmers and herders in pro- poor tourism, which is of great significance to Sichuan＇s Tibetan areas in completing the building of a moderately prosperous society along with the rest of the country. On the basis of the theory of planned behavior, this paper builds a theoretical model on the participation of impoverished farmers and herders in pro-poor tourism and applies the double-threshold model to the analysis of factors influencing the willingness of impoverished Tibetan farmers and herders to take part. Empirical results indicate the following. In Sichuan＇s Tibetan areas, impoverished male farmers and herders show a stronger willingness to participate in pro- poor tourism, and the possibility of participating in pro-poor tourism decreases with the age of the impoverished farmers and herders. Impoverished farmers and herders who own grassland, yaks or superior homes show a stronger willingness to participate in pro-poor tourism and a greater possibility to participate. The willingness of impoverished farmers and herders to participate in pro- poor tourism is positively correlated with their behavioral attitude towards pro- poor tourism, support from significant others and individual competence/control. On the whole, behavioral attitudes, perceived behavioral control and subjective norms have, through a willingness to participate, a positive mediating effect of 0.0629 on the participation of impoverished farmers and herders in pro- poor tourism. From the perspective of the richness in tourism resources,

关 键 词：贫困农牧民 旅游扶贫 参与行为 双槛模型 四川藏区 

分 类 号：F592.7[经济管理—旅游管理] F323.8[经济管理—产业经济]