电商企业“野蛮生长”背景下的旅游物流转型升级  

The Transition and Upgrade of Tourism Logistics in Time of“Wild Growth”of Electric Business

作　　者：王情香[1] 

机构地区：[1]四川文理学院财经管理学院,四川达州635000

出　　处：《四川文理学院学报》2017年第1期57-60,共4页Sichuan University of Arts and Science Journal

基　　金：2016年达州社科联项目"推动经济跨越发展的旅游新动能研究";四川文理学院特色培育一般项目(2015TP010Y);川渝鄂陕结合部经济社会发展创新团队重点支持项目(15CXTD012)

摘　　要：随着电商企业"野蛮生长",旅游物流量、需求、载体、上下游商业都发生大的商业变迁,旅游物流面临着社会化、网络化、系统化、生态化、"最后一公里"方便快捷化等新要求。提出旅游物流转型升级的四部曲,可促使旅游物流服务逐渐从被动走向主动,满足客户日益个性化的服务需求。With the ＂Wild Growth＂of electric business, the business change of the tourism logistics quantity, need, carrier and the upper and lower business has taken place and the tourism logistics is faced with such new demands as socialization, network,systematization, ecology and the convenience and shortcut of ＂the last mile＂. The four aspects of the transition and upgrade of the tourism logistics can change its passiveness into positiveness and meet the individual demands of services.

关 键 词：旅游物流 电商 互联网 

分 类 号：F592[经济管理—旅游管理]